Blow-Up was released in the U.S. at the end of 1966, months before the film won the Grand Prix at Cannes. Since the film’s sexual content was in defiance of the Motion Picture Production Code, MGM released it through a shell company Premier Productions and the film’s success led to the abandonment of the Code in 1968 in favor of the MPAA rating system. 

This U.S. three-sheet which put Vanessa Redgrave front and center, is strikingly different from the Veruschka-centric campaigns. It is one of the only designs that plays with the idea of photographic reproduction and enlargement.